So after looking at still life and how the composure and post-production can affect how an image is perceived I wanted to experiment with the content. Up until now I have left the fruit in its natural form, letting it rot in the first few shoots but ultimately leaving it unchanged. What could I do the fruit to change how the viewer sees it?
After considering different paths I chose to try dying the fruit – I planned to alter the viewers perception by having fruit in different colours to their usual ones.
Here is one from that shoot;
Alongside this I also planned to create ‘surgical’ scenes, in which the fruit seems to have been injured. I wanted these to look quite horrific and gory – as if taken from a horror movie. I researched different types of wound closures used after surgery and translated this over onto the fruit.
‘Surgical suture is a medical device used to hold body tissues together after an injury or surgery. Application generally involves of using a needle with an attached length of thread. A number of different shapes, sizes, and thread materials have been developed over its millennia of history.’
By using the red food colouring I hoped to create a blood-life effect on the fruit. I found this added to the ‘horror’ side of the image and when asking people what they thought they were often uncomfortable.
I wanted to allude to surgery and the graphic nature of these images has done that. By pairing the mundane fruit with the personal and often upsetting scenes of surgery I have bridged a gap that most people don’t usually consider. It is only when oneself, a relative or friend is in need of surgery that we take the time to consider the innate fear that is held within us – the thought of dying – and with this comes the uncomfortable truth that ultimately we will all die. This is what I aimed to address and with the help of the fruit I feel I have done that.
Whilst experimenting at home I came across some meat hooks and a pole. I took my fruit and hung each piece from a hook and suspended it from the pole above the chopping board. I did this in reminiscence of a butchers shop. I always remember walking past the local butchers shop and steering my gaze away so I didn’t catch a glimpse of the dead animals hanging in the window. I want my images to have that same effect so connecting the fruit with the thought of a butchers shop and dead animals was a interesting route to take. I thought these images would be good for a vegetarian campaign as it’s very much ‘You wouldn’t do this to fruit so why do it to living creatures?’
Here’s an image from that shoot;
I still wanted to take this further and adjust my images. Instead of shooting again at home I moved my setting into the studio to perfect the lighting and set-up of the images.
In my next post I shall be showing my final sets of images. Thanks for reading!